To ensure the innovation and practicality of its content, we have established a content management team that holds regular thematic meetings every week. By incorporating AI language reading capabilities, we transform professional financial knowledge into easily understandable points for the general public. Through website announcement, electronic direct mail (EDM), and LINE push notifications, we enable the public to receive easily comprehensible financial knowledge. The single-time open rate has exceeded 300,000 of people.
Financial Health Check Platform
Providing a one-stop experience service through three steps: testing, obtaining reports, and improving financial health improvement plans. This platform enables instant and rapid initiation of financial health promotion actions. Thematic financial knowledge and videos are also readily available for reading and viewing on the website, helping people understand their financial health and obtain exclusive financial health promotion plans.
Financial Management Videos
Produces practical "Please Support Financial Management" series financial management videos, inviting guests and experts to share their experiences on topics such as buying a house, starting a business, and family financial management.
Global Investment Trend Forums
CUB invited BlackRock's CIO of Global Fixed Income Rick Rieder and Global Chief Investment Strategist Wei Li along with our Chief Economist Chi-Chao Lin, to share insights on the macroeconomic environment and investment trends, providing diverse financial knowledge learning resources and enhancing public financial awareness. Through these carefully planned educational activities and resources, we aim to promote rational financial decision-making.