Digital Transformation and Innovation

All-in-One Digital Financial Platform: CUBE App

The CUBE App integrates various financial services to provide users with a convenient onestop digital financial experience. Through the CUBE App, users can enjoy a variety of convenient and secure money transfer services, apply for a Taiwan dollar/foreign currency/securities account online, switch CUBE Card benefits, set up exchange rate alerts for online currency exchange, set up regular investments (funds/Taiwan/U.S. stocks/Smart Investments), inquire about insurance, and apply for loans, etc. With one app, users can enjoy the convenience of CUB, Cathay Securities, Cathay Life and Cathay Century in one convenient digital financial service.

Financial Service Station that Breaks Traditional Time and Space Limitation

CUB partnered with PX Mart in 2020 to launch "CUB Financial Service Stations". Breaking away from traditional banking hours and locations, adopting a highly mobile service model to bring financial services to areas in Taiwan with relatively lower financial institution penetration. By the end of 2024, thesefinancial service stations had reached 185 towns and cities across Taiwan,including 40 areas identified by the Banking Bureau as needing additionalfinancial services, thus bridging gaps in financial service provision, had served more than 153,000 people.

Trust for Happiness and Security

CUB has developed a wide range of customized trust products to meet the needs of different customer segments through the three strategies of "Service Scenario, Product Diversification and Contract Modularization". The terms of individual trust contracts are standardized into four modules: "Provision of Trust Agreements," "Trust Assets," "Trust Asset Management and Allocation," and "Provisions for Trust Payments," with flexible options provided to enhance customization and suitability.