Vietnam's youthful and dynamic market, coupled with the widespread adoption of digital payments, provides fertile ground for the development of digital financial services. Cathay United Bank has forged a unique path in its Southeast Asian expansion.
By establishing a digitalconsumer finance platform and system and leveraging advanced financial technology, we offer Vietnamese customers a more convenient, efficient, and personalized digital financial experience. With a steadfast commitment to innovation, Cathay United Bank aims to launch a broad range of digital products and services in Vietnam, aspiring to set a new benchmark for digital consumer finance among Taiwanese banks operating in Southeast Asia.

At the core of our corporate vision lies a steadfast commitment to sustainability, social responsibility, and ethical governance. Our ESG strategy is designed to create long-term value by embedding environmental, social, and governance principles into every facet of our operations and decision-making. For instance, we approach every financing opportunity with a 'sustainable angle', believing that almost all projects can incorporate a sustainability component, such as implementing cleaner energy sources or developing green buildings and infrastructure. On the environmental front, we not only minimize our carbon footprint through green initiatives but also support the corporates to transition towards a green business.

Our International Development strategy is anchored in the vision of cultivating a truly global enterprise—one that delivers world-class solutions across borders while staying attuned to local market dynamics.
We are actively expanding our global footprint by tapping into emerging markets and strengthening our presence in high-growth regions. This includes strategic market entry initiatives and scaling operations in Southeast Asia, where we see robust demand for cross-border financial services. Through strategic alliances and joint ventures, we are fostering international partnerships that unlock synergies, accelerate innovation, and deepen regional integration. These collaborations enhance our ability to respond to complex client needs and adapt to diverse regulatory environments.

Cathay United Bank firmly believes that talent is the cornerstone of corporate development. To achieve our vision of becoming the best regional financial partner in the Asia-Pacific, we hope that our employees possess an international perspective and a mindset that embraces breakthroughs. We understand that by deeply understanding local cultures, market dynamics, and customer needs can we provide the most relevant and competitive financial services. Cathay United Bank is committed to offering diverse training and development opportunities for local employees, enhancing their overall quality in areas such as professional skills, leadership abilities, and cross-cultural communication. Having localized talent with an international vision and a willingness to innovate will be the key driving force behind Cathay United Bank's continuous innovation and service to our extensive customer base.